Google and Microsoft search ads, run to a published set of limits. £1,500, £3,500 or £6,000 a month. No account managers, no proposals, no call to find out what it costs.
Every limit and every exclusion is published. Three months, then cancel any month.
Pre-flight read in 5 working days ()
PPC services are the ongoing management of a pay-per-click advertising account: choosing what you bid on, excluding what you don't want to pay for, writing the ads, checking where the clicks land, and proving the conversions coming back are real.
Almost every agency sells that as a percentage of your spend or a fee quoted after a call. Both mean the price rises with the budget while the work does not. We sell it as three fixed monthly prices with the limits printed next to them, so there is nothing to negotiate and nothing to discover on a call.
There is no discovery call here, so this table does the job one would. Read down the left, take the answer on the right. It includes the rows where the answer is no.
| If you are | The answer is |
|---|---|
| Under £25,000 a month in media | Start with the Diagnostic, not a plan |
| £25,000–£100,000, one platform | Core, £1,500 a month |
| £25,000–£100,000, Google and Microsoft | Growth, £3,500 a month |
| £100,000–£250,000, or two markets | Scale, £6,000 a month |
| Over £250,000 a month | Wrong shop, and we will say so |
| Shopping, Performance Max or paid social | Not sold here, at any price |
| Genuinely not sure | The Diagnostic answers it for £500 |
The agency decision itself: who runs the account, on what terms, and who owns it when you part company. Plus the three questions worth asking everyone on your list.
The channel most accounts imported once and never ran again. One account published month by month, from zero measurable conversions to a £114 cost per acquisition in six months.
The Growth plan in full: the reporting cadence, every limit, every exclusion, who this does not work for, and the pre-flight guarantee.
Not sure any of it is worth buying? The Diagnostic reads the account first and says plainly whether a plan is worth your money. Every check itemised.
| Limit | Core | Growth | Scale |
|---|---|---|---|
| Price, per month | £1,500 | £3,500 | £6,000 |
| Ad platforms | 1 | 2 | 2 |
| Markets | 1 | 1 | 2 |
| Monthly ad spend covered | up to £30,000 | up to £100,000 | up to £250,000 |
| Live campaigns | 2 | 4 | 8 |
| Ad groups | 10 | 25 | 60 |
| Continuous monitoring | Yes | Yes | Yes |
| Change log | Yes | Yes | Yes |
| Monday snapshot | Yes | Yes | Yes |
| Monthly report | Yes | Yes | Yes |
| Search-term review and negatives | Monthly | Monthly | Fortnightly |
| Ad copy rebuilds | 1 ad group/mo | 3 ad groups/mo | 8 ad groups/mo |
| Tracking fix specifications | No | Yes | Yes |
| Account audit | No | Quarterly | Monthly |
| Call allocation | None | 1 × 45 min per quarter | 1 × 45 min per month |
| Support response | 2 working days | 1 working day | Same working day |
The price you see is the price you pay. Ad spend is separate and goes straight to the platforms. No setup fee, no percentage of anything, no markup, no commission.
Three months, then cancel any month. A change to a search account or a site can't be judged in one. From the fourth month there's no minimum term, no notice period and no exit fee.
Your cost per conversion comes down, or we keep working for free. We agree the baseline from your last 90 days before anything in the account changes. If your cost per conversion at comparable spend isn't below that baseline by the end of the third month, the work continues at no charge until it is. It needs 90 days of history, spend within 30% of the baseline and tracking left intact. If your offer or your landing pages change, the clock pauses rather than the guarantee ending.
Move between tiers whenever you want. An upgrade starts the same day. A downgrade starts on your next billing date. No penalties, no call, no new contract.
The pre-flight guarantee. We read the account in the first five working days, and nothing changes in it until that read passes. If it can't be run as sold, the plan is cancelled, the month is refunded in full and the reason comes to you in writing.
Three things are never in a plan, at any tier: anything built on your estate (pages, CMS, tag manager, CRM), anything outside search ads (Shopping, Performance Max, paid social), and one-off strategy work. Those are bought separately, at prices you can see before you ask.
| Option | What it costs | The catch |
|---|---|---|
| Percentage-of-spend agency | Typically 10–20% of media | The fee rises with your budget. The work does not. |
| A cheap monthly retainer | £500–£1,000 | Buys a report. Read the change log before you renew, if there is one. |
| An in-house PPC hire | £42,000+ before employment costs | Right answer above roughly £250,000 a month of media. Below it, there isn't a full-time job in the account. |
| Findable | £1,500–£6,000 flat | Search ads only. Nothing gets built on your estate. |
At the top of the Growth band, £3,500 is 3.5% of spend. At £50,000 a month it is 7%. The share falls as the account grows, which is the right direction, because the work does not scale with the money.
Read the table, pick a row. Or start with the Diagnostic and let it tell you.
Find your route