Findable — NotesHow AI search decides who gets named and what a search diagnostic actually looks at. Written for the people who have to act on it.https://findable.digital/en-gbThe AI visibility tools, comparedhttps://findable.digital/articles/best-ai-visibility-tools-uk/https://findable.digital/articles/best-ai-visibility-tools-uk/Five tools qualified. Two publish no price. Their own AI citations total 81 between them, against 31,547 for Semrush. Every figure read from the vendor.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeomeasurementThe best generative engine optimisation agencies in the UKhttps://findable.digital/articles/best-generative-engine-optimisation-agencies-uk/https://findable.digital/articles/best-generative-engine-optimisation-agencies-uk/Both UK lists ranking GEO agencies on this query put their own publisher first. We measured something checkable instead: who AI actually cites.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeoagenciesGEO vs SEO, measured on twelve UK search resultshttps://findable.digital/articles/geo-vs-seo/https://findable.digital/articles/geo-vs-seo/Across twelve UK SERPs, 54% of the sources Google's AI Overview cited did not rank in the organic top ten beneath it. The overlap, counted.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeomeasurementHow to check whether AI recommends youhttps://findable.digital/articles/how-to-check-whether-ai-recommends-you/https://findable.digital/articles/how-to-check-whether-ai-recommends-you/A method you can run in an afternoon. Which prompts to use, what to record, then how to read the citations that decide who gets named.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeodiagnosticsHow to rank in ChatGPThttps://findable.digital/articles/how-to-rank-in-chatgpt/https://findable.digital/articles/how-to-rank-in-chatgpt/There is no ranking. Ten UK agencies all allow OpenAI's crawlers and their ChatGPT citation counts run from 0 to 92. What decides it instead.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeochatgptIs SEO dead? What the UK demand data showshttps://findable.digital/articles/is-seo-dead/https://findable.digital/articles/is-seo-dead/UK search demand for buying SEO sits at a four-year high, around twelve times the AI-search vocabulary. Plus the caveat that weakens the comparison.Mon, 10 Aug 2026 00:00:00 GMTai-searchorganicmeasurementLLM SEO, explained without the jargonhttps://findable.digital/articles/llm-seo-explained/https://findable.digital/articles/llm-seo-explained/The plain definition, plus a measurement. All eight pages ranking for the term in the UK hold zero AI citations. Their domains hold 8,753 between them.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeomeasurementOrganic clicks are falling. Here is what the data sayshttps://findable.digital/articles/organic-clicks-are-falling/https://findable.digital/articles/organic-clicks-are-falling/Ten UK agencies, 24 months. Seven have more organic traffic than in 2024. Seven sit below their peak. Both true. The start date decides which you hear.Mon, 10 Aug 2026 00:00:00 GMTai-searchmeasurementorganicThe PPC audit checklisthttps://findable.digital/articles/ppc-audit-checklist/https://findable.digital/articles/ppc-audit-checklist/Ten checks in the order they bite, starting with conversion tracking. Plus what the UK results for this term actually contain, which is not what you expect.Mon, 10 Aug 2026 00:00:00 GMTppcbuyingmeasurementWhat an AI search audit should costhttps://findable.digital/articles/what-an-ai-search-audit-should-cost/https://findable.digital/articles/what-an-ai-search-audit-should-cost/Every published UK price we could verify, from £0 to £8,500 for the same two words. What has to be inside one before the number means anything.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeobuyingWhat AI visibility means and how to measure ithttps://findable.digital/articles/what-is-ai-visibility/https://findable.digital/articles/what-is-ai-visibility/The definition, the five ways it gets measured, what each one misses and why two tools can look at the same brand and return different answers.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeomeasurementWhat answer engine optimisation is and how it differs from GEOhttps://findable.digital/articles/what-is-answer-engine-optimisation/https://findable.digital/articles/what-is-answer-engine-optimisation/The definition, plus a measured answer to whether AEO and GEO are different things. The two UK search results share one domain out of eight.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeodefinitionsWhat generative engine optimisation actually ishttps://findable.digital/articles/what-is-generative-engine-optimisation/https://findable.digital/articles/what-is-generative-engine-optimisation/The definition, where the term came from, what Google says about it and what actually decides whether a model quotes your page.Mon, 10 Aug 2026 00:00:00 GMTai-searchgeodefinitions